OPTURA LOGO USAGE


WHICH FILE TO USE

  Horizontal is the default. It covers nearly every placement. Reach for the
  other lockups only where the horizontal will not fit.

  Primary      Full color. Use on light backgrounds.
  Reversed     Use on charcoal, dark blue, purple, or dark photography.
  Black        One-ink applications.
  White        One-ink applications on dark.

  Symbol       The circular mark on its own. Use where the full lockup will
               not read, such as an avatar or a favicon.
  Vertical     Where the horizontal is too wide.
  Wordmark     Available in black and white only.

  Note on coverage: the Symbol has no Reversed file, because the Symbol is the
  gold disc and a reversed version would be identical to the Primary. The
  Wordmark exists in black and white only. These are deliberate, not omissions.


FORMATS

  PNG   Transparent background. The horizontal lockup is 8655px wide, which is
        more than enough for print at any realistic size. Use for screen, and
        for most print.

  SVG   Vector. Use for large format, or any placement that will be scaled
        significantly.


THE RULES

  Use the file as provided. Scale it proportionally. That is the only
  permitted change.

  The horizontal lockup is 2.60 to 1. If your placed logo is not that ratio,
  it has been stretched.

  Clear space: keep space on all four sides equal to the height of the symbol.

  Minimum size: 25px tall on screen. 0.325in tall in print.


NEVER

  Redraw, re-typeset, or regenerate any part of it, including with AI.
  Recolor it.
  Rotate, stretch, warp, or distort it.
  Add shadows, glows, outlines, or any effect.
  Place it inside a box, badge, or container.
  Build a lockup by pairing it with words or a slogan.
  Place it where it loses contrast against the background.
  Crowd it inside the clear space.
  Embed the symbol inside a headline or wordmark. That treatment belongs to
  Optura's In The Round event and travels nowhere else.


QUESTIONS

  Contact Optura Marketing. If a variant you need is not in this kit, ask
  rather than making one.
